The Pulfrich effect is a psychophysics percept wherein lateral motion of an object in the field of view is interpreted by the visual cortex as having a depth component, due to a relative difference in signal timings between the two eyes.
A similar effect can be achieved by using a stationary camera and continuously rotating an otherwise stationary object. If the movement stops, the eye looking through the dark lens (which could be either eye depending on the direction the camera is moving) will "catch up" and the effect will disappear. One advantage of this system is that people not wearing the glasses will see a perfectly normal picture.
The Pulfrich effect has typically been measured under full field conditions with dark targets on a bright background, and yields about a 15 ms delay for a factor of ten difference in average retinal illuminance.Lit A. (1949) The magnitude of the Pulfrich stereo-phenomenon as a function of binocular differences of intensity at various levels of illumination. Am. J. Psychol. 62:159-181.Rogers B.J. Anstis S.M. (1972) Intensity versus Adaptation and the Pulfrich Stereophenomenon Vision Res. 12:909-928.Williams JM, Lit A. (1983) Luminance-dependent visual latency for the Hess effect, the Pulfrich effect, and simple reaction time. Vision Res. 23(2):171-9.Deihl Rolf R. (1991) Measurement of Interocular delays with Dynamic Random-Dot stereograms. Eur. Arch. Psychiatry Clin. Neurosci. 241:115-118. These delays increase monotonically with decreased luminance over a wide (> 6 log-units) range of luminance. The effect is also seen with bright targets on a black background and exhibits the same luminance-to-latency relationship.
Because the Pulfrich effect depends on motion in a particular direction to instigate the illusion of depth, it is not useful as a general stereoscopic technique. For example, it cannot be used to show a stationary object apparently extending into or out of the screen; similarly, objects moving vertically will not be seen as moving in depth. Incidental movement of objects will create spurious artifacts, and these incidental effects will be seen as artificial depth not related to actual depth in the scene. Many of the applications of Pulfrich involve deliberately causing just this sort of effect, which has given the technique a bad reputation. When the only movement is lateral movement of the camera then the effect is as real as any other form of stereoscopy, but this seldom happens except in highly contrived situations. It can, however, be effective as a novelty effect in contrived visual scenarios. One advantage of material produced to take advantage of the Pulfrich effect is that it is fully backward-compatible with "regular" viewing; unlike stereoscopic (two-image) video, a 3D Pulfrich effect only has one image and as a result does not produce the ghosting effect for those not wearing glasses or the color distortion of technologies such as anaglyph. The Pulfrich effect can also be achieved by wearing a sunglasses lens over one eye, and since sunglasses are very common, the need to distribute "special" 3D glasses is reduced.
The effect was also used well throughout the whole 1993 Doctor Who charity special Dimensions in Time and in dream sequences of the 1997 3rd Rock from the Sun two-part season 2 finale Nightmare on Dick Street. In many countries in Europe, a series of short 3D films, produced in the Netherlands, were shown on television. Glasses were sold at a chain of petrol stations. These short films were mainly travelogues of Dutch localities. A Power Rangers Lightspeed Rescue movie called Power Rangers in 3D: Triple Force (later broadcast as two-part Trakeena's Revenge) sold on VHS through McDonald's purportedly used "Circlescan 4D" technology, which is based on the Pulfrich effect, but there was very little 3D present. In the United States and Canada, six million 3D Pulfrich glasses were distributed to viewers for an episode of Discovery Channel's Shark Week in 2000. Animated programs that employed the Pulfrich effect in specific segments of its programs include Yo Yogi!, The Bots Master, and Space Strikers; they typically achieved the effect through the use of constantly moving background and foreground layers.
In France, "Le Magazine de la Santé", a long-lasting popular medicine TV-show, has extensively presented the effect in October 2016, inviting its viewers "to see the program in 3D for the first time".
Some episodes of the Italian/German TV game show "Tutti Frutti" utilised the effect. One of the showgirls stripped topless while others danced around her in an anticlockwise pattern, while two additional rear layers were created by graphics moving at different speeds. It is not known how viewing glasses were distributed. Episodes are widely available on the internet, but only a few use the Pulfrich effect.
The video game Orb-3D for the Nintendo Entertainment System used the effect (by having the player's ship always moving) and came packed with a pair of glasses. So did for the Super NES, using constantly scrolling backgrounds to cause the effect.
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